Microsoft shows off Windows Phone 7 at NRF

Microsoft stressed that one goal of  Windows Phone 7 is to help contribute to the success of the hospitality and retail industry, at the National Retail Federation’s 100th Annual Convention & Expo.

8562.NRF 100th

“There are three pillars to our strategy in the retail industry: connecting your customers, connecting your stores and connecting your operations,” said Simon Witts, corporate vice president, Enterprise and Partner Group (EPG), Microsoft. “Connectedness prevails — and for good reason. It’s no longer good enough to have the right product in the right place at the right time. Retailers need to surround their customers with information to inform and motivate purchasing.”

In other words their goal is to help bring information quickly and clearly to help improve all aspects of the retail world, which I have no doubt they will be able to accomplish.

In the U.K. Windows Phone 7 already has an app for Tesco (3rd largest grocery market in the U.K. with 2,500 stores) which allows their customers to buy groceries right from their phone.  Also Tesco can put out cooking tips or a list of the foods each store is carrying.  Shoppers can also check ingredients for recipes or plan meals on their phone to help figure out exactly what to buy.

This looks like a good app and I am looking forward to see what other unique apps they come up with for Windows Phone 7.

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