What Would You Do for a Lumia 800?

What would you do if you happened across a block of ice containing a Lumia 800? If you’re like a few clever Germans, you would try and free it from its prison. As part of an advertising scheme, Nokia Germany placed several of the devices (we hope decoys!) into blocks of ice to see how people passing by would react. Those that tried to free the device from its icy confines were given their very own Lumia 800 as a reward.

Check out the video below to see the bewildered looks on people’s faces as they try and free the phone. Clever marketing trick, Nokia.

[via MyNokiaBlog]


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