Microsoft Takes Advantage of the Uproar Over Google’s New Privacy Policy

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Google is in the process of combining its several privacy policies across all of its services into one policy, but the uproar over what this means for data gathered about users has left some feeling as though the “do no evil” motto the company seems to insist it follows is being trampled in the dust.

Microsoft has taken advantage of the unrest around Google’s changes and will be running adverts to try and dissuade people away from the search giant’s many services. Adverts will appear in the New York Times, USA Today, and the Wall Street Journal highlighting some of the confusion caused around the privacy policy changes.

"The way they’re doing it is making it harder for you to maintain control of your personal information. Why are they so interested in doing this that they would risk this kind of backlash? One logical reason: Every data point they collect and connect to you increases how valuable you are to an advertiser."

It seems laughable to me that Microsoft is attempting to be the good guy in the whole situation, since if Bing were anywhere near as successful as Google at search, it could very well be a situation of the shoe on the other foot. Still, it will be interesting to see how this plays out and whether or not people will put any stock in what Microsoft has to say.

[via The Verge]


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