Windows Phone, like it’s desktop counterpart, are closed OS’. This means if HTC decides to make a Windows Phone device they have no input in the OS other than adding their own apps. The same goes for anyone who makes a Windows PC. This means consumers only have to worry about specs. But for OEMs this means they have a harder time differentiating their device from the competition. That’s why every Android phone has its own custom skin. HTC doesn’t want you to go into a store looking for an Android phone, they want you looking for a Sense phone.
Digitimes is reporting that “handset makers in Taiwan” are asking Microsoft for more flexibility with the user interface of Windows Phone 8. They’re also saying that OEMs are blaming the poor sales on the lack of control they have over the OS, saying it makes it hard to market their devices.
Nokia is the only OEM with the option to change certain aspects of the OS, but they haven’t done anything so far. Despite that they are already the #1 Windows Phone handset maker. How have they done this? Their devices are unique. A HTC Windows Phone looks like a HTC Android phone, same goes for Samsung. You want people to buy your device? Concentrate on making some really nice hardware, and let Microsoft worry about the software.