Only 24% of the Top 100 Windows Phone Apps Are Exclusive

The Windows Phone Marketplace has been under a lot of scrutiny lately. With reviews of the Lumia 900 and Titan II coming out many people have turned their eyes to the Marketplace again, and they aren’t liking what they see. So we decided to delve a little deeper into the Marketplace and see what we could find to prove that it’s not as bad as it seems. Unfortunately we didn’t like what we found, either.

We went to the Marketplace website and navigated to the Top Apps section. This section shows the most popular apps, paid and free. We jotted down the top 100 and then cross referenced them with the Apple App Store and Google Play Store. Any app that was available on either the App Store or Google Play was crossed off the list. So at the end we were left with only apps that are exclusive to Windows Phone.

We were left with only 24 apps that are exclusive to Windows Phone. 10 of those apps are Xbox Live games that list “Microsoft Studios” as the developer. Speaking of games, only 8 of the 25 exclusive apps weren’t games. This could arguably be a bigger problem than lacking in quantity of apps. Windows Phone is lacking in apps to draw people away from Android or iOS. So many times you’ll see someone with an iPhone saying “look at this app I got!” Meanwhile us Windows Phone users are looking at the ground frowning.

Not only does Windows Phone need to catch up to the apps on other platforms, but they also need their own appealing apps.


  • robertwade

    Now, see, this is where I completely disagree. In fact, I insist that there should be NO SUCH THING AS EXCLUSIVE APPS. I think a developer is myopic to build an app for only one platform. I believe the apps should be the one thing that is NOT a differentiator between platforms. It should FIRST the OS and SECOND the hardware. Anything after that is just what you, the consumer, use/add to make the OS & hardware combination functional for you.

  • Completely agree with you on this point. Thanks for saying it first and probably better than I would have.

  • On top of that I never encountered a person that is drawn to a system because of exclusive apps.

    Most people that buy into a new system actually don’t know too well what apps are or are not available.