Verizon Pricing Plan Updates Addresses Customer Backlash

As expected, when Verizon announced its plans to do away with unlimited data, customers were understandably upset. Today Verizon has released a bit more clarification about the conditions under which consumers will lose their unlimited data, which seems to be when customers upgrade a phone using a subsidy. While that is most consumers, those who purchase phones outright will be able to keep their current plans.

  • Customers will not be automatically moved to new shared data plans. If a 3G or 4G smartphone customer is on an unlimited plan now and they do not want to change their plan, they will not have to do so.
  • When we introduce our new shared data plans, Unlimited Data will no longer be available to customers when purchasing handsets at discounted pricing.
  • Customers who purchase phones at full retail price and are on an unlimited smartphone data plan will be able to keep that plan.
  • The same pricing and policies will be applied to all 3G and 4GLTE smartphones.

It’s always interesting when a company backpedals to a small degree, such as when Verizon tried to institute a fee for paying your bill online. Still, Big Red seems firm on preventing upgrade subsidies from carrying their unlimited data plans into the future.

[via New York Times]


Comments are closed.