If one thing can be said about Nokia, its that their devices are extremely well made. Jokes about on the internet of Nokia’s early devices, claiming these early handsets could survive anything. Somewhere along the way Nokia lost itself as Apple, Samsung, and HTC began taking over the smartphone market. A market Nokia once dominated. Paul Jacobs, Qualcomm’s CEO can shed some light on why Nokia could have lost its golden touch:
“What struck me when we started working with Nokia back in 2008 was how Nokia spent much more time than other device makers just strategizing. We would present Nokia with a new technology that to us would seem as a big opportunity. Instead of just diving into this opportunity, Nokia would spend a long time, maybe six to nine months, just assessing the opportunity. And by that time the opportunity often just went away.”
It seems like Nokia may have been so afraid to make a move that it eventually conceded any move at all in the current smartphone space. This is most likely what Stephen Elop was referring to when he sent his famous burning platforms memo in 2010. Do you feel as though Elop has successfully lit a fire under Nokia so that they’re actually innovating along the same lines as Samsung and Apple now?