Microsoft unveiled the Surface tablets roughly a month ago, and since then we haven’t seen many more details on the device. Price and many of the specs are still up in the air. A Swedish site called Webhallen has some information that may help us out with the pricing questions, but the numbers don’t look good.
We previously expected the Windows RT variant of Surface to run around $600 to compete with current ARM based tablets on the market, including the similarly spec’d iPad. The site is listing the WinRT Surface at a whopping $1,000, and the cheapest Windows 8 Pro version listed at nearly $2,500.
We have to wonder what Microsoft thinks the term “priced to compete,” that they used at the Surface event, actually means. These prices won’t compete with anything in the tablet market, and they are even more expensive than some Ultrabooks. Consumers will no doubt compare the cheapest iPad ($499) to the cheapest Surface ($1,000?) and most likely go with the iPad. Let’s hope Microsoft knows what they are doing.