Windows 8 Pro Retail $69 During Promotional Period, then $199 Afterwards

Just when I thought Microsoft was going to stop being stupid with their pricing and finally get it right, they’ve announced more pricing changes. After the $69 retail promotional period pricing ends on January 31st, 2012, the price will revert to $199 for retail copies. The Windows 8 to Windows 8 Pro upgrade will be priced at $99.

For users upgrading from a previous Windows operating system, a $39.99 price point exists if you’re comfortable getting the new operating system directly online without a DVD option. That’s a much more reasonable price, but having a look at the various pricing SKUs for retail, I have to wonder why Microsoft continues doing this to itself. At least they’re making digital downloads much cheaper. Now if we could only get game publishers to do that.

[via The Verge]

  • richandwhite

    Well honestly, linux is free because it’s linux. Apple selling OSX upgrades at $20-$30 is a moot point since their hardware has a 3x-5x markup over MS hardware, and they don’t allow hardware older than a few years to be upgraded at all.

    MS still has a <90% marketshare in home pcs, I'm thankful there's a $40 option at all.