HTC to Drop Premium Pricing for Windows Phone & Android

HTC has fallen far from where it once was, as the dominant leader in both Windows Phone and Android handsets. Both Nokia and Samsung respectively have taken these titles away from the company and HTC is left grasping at straws when it comes to trying to regain lost marketshare. In fact, HTC accounts for less than 20% of Windows Phones and 10% of Android handsets sold in Q2 2012.

Shareholders are certainly not happy with HTC’s performance over the past year or so, demanding that something be done about the poor sales. Chinese site is reporting that HTC will begin by cutting its premium pricing in an effort to stay competitive. Windows Phone enthusiasts will remember that both the HTC Titan II and the Nokia Lumia 900 launched on the same day, with one priced at $199 and the other at $99. It’s not hard to image which did better in terms of sales and marketing.


Comments are closed.