Microsoft has a bad track record of abandoning its loyal customers when it plans a new platform and it looks like that continues on with the transition from Zune to Xbox Music. The above email was just sent out to all subscribers and warned that as of August 31st, they would no longer be able to share songs, use Zune HD apps, purchase or stream music videos, and the worst part is that music previously purchased will no longer be able to be re-activated once a user moves PC.
This is bad news bears for anyone who was a loyal subscriber to the Zune content system, as it means if a user upgrades to Windows 8 in the future, all that purchased content is lost. I’m sure there will be an outcry of Zune users and I’m not quite sure why Microsoft couldn’t unlock these tracks since its essentially ceasing to offer Zune all together, but this is a risk we take when we go digital. Imagine if Apple did the same with iTunes.