In a recent interview with the Seattle Times, Steve Ballmer gives some insightful information about the direction of the company, as well as its role as a devices and services provider. One of the oft-repeated rumors is that the Microsoft Surface RT will have to remain competitive with the likes of the Nexus 7 and the Kindle Fire, so pricing will be about the same. Ballmer dashed these rumors by saying:
“If you look at the bulk of the PC market, it would run between, say, probably $300 to about $700 or $800. That’s the sweet spot.”
At most, the Surface RT will cost at least $300, but we’re betting more along the $500 range and then more for the Surface Pro version of the tablet. What do you think of this premium pricing? Are you willing to pay PC prices for a tablet like the Surface? Is Windows 8 worth that much to you?