Apple CEO Tim Cook suggests Bing Maps as an alternative to iOS 6 Maps

How do you know a company’s product is bad? When they suggest customers use a competitors product. That might sound far fetched, but Apple CEO Tim Cook has done exactly that in an apology letter to customers. In case you’re unfamiliar with the situation, Apple released iOS 6 last week and users were greeted with a new version of Maps that no longer uses Google data. iOS 6 Maps is no where near as complete as Google Maps, and users have been complaining ever since.

Apple CEO Tim Cook has acknowledged this issue, and has released an apology letter to customers. He even goes as far as suggesting alternatives to iOS 6 Maps, including Microsoft’s own Bing Maps app and Nokia’s Maps web app. Is this going to convince anyone to ditch their iPhone for a Windows Phone? Probably not, but how lucky are we to be able to use Bing and Nokia maps natively? Make sure you’re nice to your iPhone friends and help them when they are lost.

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook

Apple’s CEO

[via The Verge]


  • JSYOUNG571

    “How do you know a company’s product is bad? When they suggest customers use a competitors product. ”

    Microsoft did the same thing when they abandoned Windows Mobile 6.5 and now Windows Phone 7.5 . They suggested we go to Apple iPhone or Google Android.

  • LASR909

    Microsoft never said that.

  • http://darkforestgroup.com/ Eddie

    What logic would that be?
    You would have to end up buying a new phone (upgrading) if you went for the iPhone or an Android device. Why not just go for Windows Phone 8?

    Microsoft never ever said anything like that, nor (for the reasons above) would it ever. It’s simply stupid.

  • Kreft

    Idiot.