Microsoft is taking Surface very seriously. We’ve seen graffiti ads popping up from one end of the country to the other, and lately we’ve started to see some more traditional ads. Now we are seeing an ad in the ultimate advertising location: Time Square. Time Square in New York is essentially a canvas for ads. The buildings are covered in billboards and neon signs from dozens of different companies, including Microsoft.
The Surface ad appears on a corner. We see Surface tablet hovering over a touch keyboard with the familiar slogan “click in”. As per usual there is no price or release date listed in the ad, but that is not the goal of these ads. Microsoft is simply trying to build some buzz. Will it work? Price will probably be the ultimate decider in whether or not Surface is successful, but a few well placed ads never hurt.