So far we’ve gotten a good look at the line-up that awaits us eager Windows Phone 8 fans come the end of October and early November. Many people have professed love for the strong line-up, but despite this no official pricing has been announced for the United States. We’ve had specific pricing for other countries such as the United Kingdom and even the Russian Federation, but those of us in the States are having to wait with our thumbs twiddling. Why is that?
Earlier this year the Lumia 900 launched here in the United States in Nokia’s bid to take back the United States market. A huge marketing plan organized with AT&T meant the phone was getting commercials and advertisements just about everywhere you could stuff them. The phone itself was subsidized to only $99 on a new contract, so it was an attractive option for both new and old users alike. Similarly, the HTC Titan II which launched on the same day was subsidized at $199 and it was basically a flop.
Nokia was eager to watch the handsets fly off the shelves, but the company may be a bit more conservative when it comes to their Windows Phone 8 pricing model. Rumors place the HTC 8X and 8S as costing between $400-$600 depending on the phone you get, while the Samsung ATIV s is rumored to be in the $700 range. Of course, the are unsubsidized prices, but where does that leave the Lumia 820 and the Lumia 920?
Rumors place the Lumia 820 at the low end of $600, while the higher-end Lumia 920 could be as much as $800. That’s a premium price for a premium phone, if true. Remember, the unsubsidized cost of the Lumia 900 when it launched was only $550, though it didn’t contain the PureView technology that Nokia has managed to pack into the Lumia 920. If these rumored unsubsidized prices are true, where does that leave those who want to snag a phone on a two-year contract?
We could see Nokia hopefuls paying $200 this time around for their phone, while HTC and Samsung early adopters manage to hit that $100 – $150 price point. It’s all speculation at this point, but for those of you who are waiting on Nokia to announce pricing for their phones, I wouldn’t be too surprised if it surpasses that of the Lumia 900. Do you feel comfortable paying a higher price for this generation of Windows Phone?