Sony is still keeping an eye on Windows Phone, will be ready if it succeeds

Sony and Windows Phone have had a back-and-forth relationship for the last year. We’ve heard many remarks, even seen a prototype or two, but still nothing from Sony is on the market. Today we have more empty remarks from Sony.

Sony CVP of Sales & Marketing had this to say: “we have a good relationship with Microsoft and we are watching the development of Windows Phone closely. If it succeeds, we will not be caught off guard.” In other words: “we don’t care about Windows Phone unless it becomes popular.” We’re not sure if this is the best strategy for Sony, but until Windows Phone becomes a success we are not going to see any Xperia Windows Phones.

[via WPSuperFanboy]

  • idlelimey

    They are hemorrhaging share by sticking to only Android – seems to me Samsung and, to a lesser extent, HTC have that market sown up. They’d do well to stick their neck out on a Windows Phone device sooner rather than later before the WP market gets cornered by one or two OEM’s. Oh, wait…

    Anecdotally I’m hearing from ‘droid users that Sony aren’t producing the goods these days. Their handsets, while vaguely attractive on the outside, lack bleeding edge spec (required for Android these days), don’t have a premium feel about them and their customisations to the Android OS aren’t winning them too many fans.

    A sleek, fairly well spec’d handset running WP8 could work well for them while this new OS revision is still young. The Windows 8 effect (that is, users becoming familiar with the tile interface) could boost WP share and if Sony move quickly enough they could be a success with WP users. But they need to make a move now before Nokia and HTC (possibly Samsung too) make other OEM’s in the WP space irrelevant.

    Staying the course with Android is like watching a once loved toy slowly burn in a juvenile microwave oven prank. Tragic.

  • You’re absolutely right in this assessment. A friend and I were having a conversation about Sony’s handsets the other day and he mentioned how attractive the design is, but from an actual usage standpoint, you’d have to be stupid to pay a premium for them.

    I think Sony forgets that it can no longer afford to design attractive products that don’t perform as well as consumers. When they were on top of the technology food chain, that was something that worked well for them because people bought into the name. Now, that’s simply not the case.

  • Tumultus

    Yeah, it is rather sad to see Sony “waiting it out” rather than find back to its old self and lead / innovate! I haven’t had a Sony device in a long time nor am I interested in any of their current offerings since other manufacturers just seem to provide better products for the same price or lower.

  • Edgar Cervantes

    It’s sad to see Sony doing so bad in the mobile industry. I mean, their Android phones mostly suck. They have such potential, for all the experience they have, but they really need to step it up in this department.

  • idlelimey

    I remember in the weeks leading up to WP7’s launch the rumours of Sony producing a handset for Windows Phone. They turned out to be true, kind of (I forget the name of the concept handset, I think it ended up on eBay). I was prepared at the time to wait for its release. It never happened and Samsung got my money.

    How the OEM share for WP could have been so different if they’d put a few quid on a handset gamble two years ago.

    Sadly, more OEM’s, and by implication greater choice for the consumer is exactly what WP needs. Releasing hundreds of Android handsets every year from a dozen or so OEM’s hasn’t hurt Android.