Despite the dire need for HTC to turn itself around as a hardware company, the company posted its lowest profit since 2004 yesterday. This is slightly better than what many analysts predicted for the company, but it’s still a $99 million drop from the profits reported in Q3. Poor profits for the company mean flagship launches like the Droid DNA and the HTC 8X and HTC 8S did little to help bolster the Taiwanese giant.
The only consolation in this report is that all three of the handsets mentioned above were released mid-quarter, so the company didn’t have a full quarter of sales for each of the devices under its belt. of these devices, only the Droid DNA and the HTC 8X are currently available in the United States. CEO Peter Chou seems to believe the worst is over for the company, as he stated that the company would raise its marketing budget to help better compete with Samsung.
[via The Verge]