Right now the mobile phone market can be described as “big two, and then everyone else.” Windows Phone is securely in the “everyone else” category of that statement, but being the leader of “everyone else” is still up for grabs. Just recently Windows Phone passed Blackberry in market share. This is a good accomplishment, but passing Blackberry is not nearly as impressive as it used to be. Plus today Blackberry announced some really nice looking products that could help them surge back ahead. The question that will shape the future mobile industry is “what do consumers want?”
A study conducted by Prosper Insights shows that a good chunk of consumers want Windows Phone. the study polled adults 18 years and older who are considering a mobile phone purchase within the next three months. The highest two results are not surprising: 53% want Android, and 35% want an iPhone. Coming in third with a respectable 19% is Windows Phone. Blackberry comes in last with only 11%. (If you’re wondering why the numbers don’t add up it’s because some people want more than one.) These are very good numbers for Microsoft. The next step is for consumer’s “wants” to become consumer’s “buys” so market share keeps going up.