Microsoft Surface Pro official went on sale this weekend, which means the marketing campaign has begun. Last night during the Grammy’s we got our first glimpse of the Surface Pro advertising in a new commercial. The commercial features the same flash mob dancing, the same music, and the same actor we saw in the original Surface RT commercial with slight variations. Therein lies the problem.
It’s a good commercial, don’t me wrong, but it’s not the commercial Surface Pro needs. To an average consumer this commercial shows nothing to suggest that it is different than Surface RT. The stylus just looks like a new accessory, and the applications shown don’t look like full desktop apps. They failed to demonstrate why this version of Surface is different than the one that people have heard “can’t run real Windows apps.” Simply changing the setting of the commercial to an office does not amply show that this tablet is for doing work.
What do you think? Is this still a good commercial? Did Microsoft fail to show off the differences?
