In the last few months we’ve been sensing a great deal of momentum with Windows Phone. The last generation of devices have been really great, and a lot of big name apps are finally available on the platform. The big question is will this translate into market success?
According to the latest Kantar WorldPanel the answer is ‘yes.’ The report tracks growth over the last three months. Windows Phone grey 1.5% from February to March. iOS only grew 0.2%, and Android lost 1.9%.From this time last year Windows Phone has seen a 3.7% growth. Nokia alone grew its market share from 1% to 4% in a years time.
The cause of this jump could be feature phones. 52% of those that switched to Windows Phone in the last year came from feature phones. That’s more that Android and iOS users. This means that people who have never used a smartphone are interested in Windows Phone. That’s a very good thing. We’re now easily in 3rd place, and steadily gaining on the big dogs.