Ballmer says Microsoft will name phones better than Nokia


Nokia has a very distinct way of naming phones. Lumia 920, 820, 720, 620, 520, 1020, 900, 800, etc. These names can sometimes sound pretty generic, especially when there are several variations of the same phone, such as 920, 925, and 928. Still, we do like the Lumia+number naming scheme better than every phone having some weird adjective as a name.

One of the many things Steve Ballmer has talked about since Microsoft announced their purchase of Nokia’s Devices and Services Unit is phone names. Ballmer had this to say on Nokia’s naming conventions:

“I will say that I think we can probably do better for consumer names than ‘the Nokia Lumia Windows Phone 1020,’ and yet because of where both companies are and the independent nature of the businesses, we haven’t been able to shorten that.”

Hey Steve, I think you’re confusing the Nokia Lumia 1020 with the HTC Windows Phone 8X, which Microsoft had a big hand in creating. I personanly don’t see anything wrong with Nokia Lumia 1020. Most people just say “Lumia 1020,” or “that Lumia phone.” Hopefully Microsoft doesn’t change the “Lumia” name, as it has become synonymous with Windows Phone.

Do you think Microsoft should change the way Nokia names phone?

[via The Verge]

  • Billscarnage

    Let’s hope it’s not the gawd awful name of “Surface Phone”. Hey MS, you need something short and sexy that rolls off the tongue easily. I still can’t say “Surface” even though i’ve got two. Ugh…

  • idlelimey

    Lumia is synonymous with Nokia, and I think I read somewhere that new phones will not be branded Nokia as MS does/will not own that brand – Lumia and Asha go to MS though so they could be kept.

    The upshot is that we could be looking at ‘Microsoft Windows Phone Lumia 1020’ (doubtful) or ‘Microsoft Windows Phone 1020’. Or how about ‘Surface Phone 1020’ – that has a nice ring to it.

    Let’s just hope they bought the rights to the iconic Nokia ringtone too :)

  • cursefeet

    fuck balmer,even nokia can make better tablet than microsoft itself…fuck him if he dare to change lumia into surface phone,please keep nokia as nokia…maybe microsoft nokia…but please keep the name ‘nokia’ i dont want my future kids doesnt ring a bell when they hear ‘nokia’

  • Matt Wright

    They don’t need to push windows phone, keeping phone in the title is just unnecessary. Nokia Lumia 920 or Lumia 920, or whatever, is all people actually say Steve… No one has ever said my Nokia Lumia Windows Phone 920 EVER except maybe Steve. Muppet.
    As if dropping the trusted and well regarded Nokia brand in favour of the Untrusted blue screen of death that is Windows branding!

    If they must, which they are choosing to do as they have a lease to use Nokia branding for a while but are choosing not to, I think maybe just the Microsoft Lumia 920. Same number of syllables as Nokia Lumia 920 so it feels right in your mouth as you say it. All this Windows Phone stuff works fine in an iOS kind of operating system branding kind of way but I don’t dig it for the main branding. Keep the squares on the windows button on the front obviously, that’s your windows branding on the device, maybe also a subtle Microsoft logo where the Nokia logo is now, and then the boot up windows phone screen is enough to get that message across.