The Nokia name will never grace another smartphone

no nokia name

Yesterday Microsoft announced their acquisition of Nokia’s Devices and Services division. Today more details are coming out about the deal. One of the most interesting aspects is the ownership of brand names such as “Lumia,” “Asha,” and even “Nokia” itself. Microsoft now owns “Lumia” and “Asha,” but Nokia retains ownership of “Nokia.” But they can’t use it.

The Nokia brand will only be used on featurephones running the basic Series 30 and Series 40 OS. Any future Windows Phone devices will not bear the name “Nokia.” This all goes into effect once the acquisition is finalized, and devices like the Lumia 1520 won’t be subject to these new rules. It’s unclear whether Microsoft will still use the name “Lumia” on their phones. It would be a huge mistake to let that brand die.

What are your thoughts on this news? Are you sad to see the Nokia brand go? Are you less likely to buy a “Nokia” phone if you know it’s coming from Microsoft?

[via The Verge]


  • Dumb! Dumb! Dumb! Nokia has far better name recognition, favorability and respect than say… “Surface” or “kin”. I think Microsoft is gonna kill Nokia too.

  • timmyjoe42

    The more I hear about this, the more painful it gets.


    Nokia is a well respected phone brand that was on its way back to the top, new phones without the brand are probably going to sell less, I just hope they change the agreement and MS just buys like 49% of Nokia

  • Billscarnage

    MS didn’t buy Nokia, they just bought that specific division. So of course MS can’t use the Nokia name, but the Lumia brand is all theirs and they’d be crazy not to keep that for phones, tablets, etc. But, this is MS we’re talking about. They need to rebrand all mobile devices Lumia-whatever..

  • st0815

    The predictable end. Just like with any other MS mobile partnership, it concludes with the utter ruin of the once successful partner company. In due time a new company will throw in their lot with MS, and they too will firmly believe that it can’t possibly happen to them …

  • Baka

    I think you’re right. Just like Hp killed Palm.

  • Donovan Shore

    Almost every person I talk to that has a Windows phone answer the same way when I ask them why WP over Android? It’s a Nokia. Usually they barely understand the differences between any OS and they don’t care, they bought it because it was a Nokia and they know Nokias are durable.

    I wonder how that will affect sales.

  • John

    Sigh stupid microsoft

  • Stefan Aleksic

    Nokia is synonym for the smartphones,and phones genarly! If microsft leave nokia brand name WP wil fall through!!!