Microsoft will be acquiring Nokia’s hardware business in early 2014, and one of the interesting developments from an already big story has been names. Microsoft will own the “Lumia” and “Asha” names, but we also learned they will partially own Nokia’s own name as well. Microsoft has said they think they can name phones better than Nokia has. How will they do that?
In a Q&A session on Nokia’s official blog, Samuli Hanninen, the VP of software management, was asked about the PureView brand going forward. Samuli had this to say:
PureView stands for the best imaging experiences on our devices and we will continue to innovate in this area. The Nokia Lumia 720 was a great example of us bringing a stunning camera to market with our widest aperture to date, but it didn’t carry the PureView name. The most important thing is what we do, not what it is called, although we like PureView a lot.
In other words, he is saying that PureView is not important to what they are doing. It is, after all, just a name. It sounds like he is preparing for the technology to be called something else. While “PureView” may just be a name it has become a recognizable brand for great cameras. It would be a real shame to throw that away. We hope Microsoft doesn’t just drop all of these important brand names.