Microsoft is going after Google in many ways. One of their more consumer-facing tactics has been the “Bing-it-on” campaign. The premise is simple: put the results from Google and Bing side-by-side and let people choose which is better. Microsoft says people prefer the Bing results by a rate of 2-to-1. Or do they?
Yale Law School professor Ian Ayres (a.k.a. really smart guy) conducted a similar study with his students. He used the same blind test that Microsoft uses on their Bing-it-on website and TV ads. Ayres wrote about his findings over at Freakonomics, and his results were almost the opposite from what Microsoft reports.
Liar Liar Pants On Fire
According to Ayres’ test 53% of people preferred Google, while just 41% chose Bing (the other 6% were ties). Now these results certainly don’t show a landslide victory for Google, but they are nowhere near the “2-to-1” claim by Microsoft. It’s a little crummy of Microsoft to lie about results like this. What do you think? Do you prefer Google or Bing?