Nokia’s beautifully animated video dares smartphones users to be different

Nokia has really been upping their game when it comes to marketing lately. Their latest video combines beautiful animation with a strong message to iPhone users. They really hit the ball out of the park with this one. With shades of Motorola’s Super Bowl ad from 2011 they portray a world full of people using the same phone.

It doesn’t take a genius to see what they are trying to say with the bitten apple symbolism. Nokia is challenging more people to be different. Stop buying iPhones because everyone you know has one. Add some color to your life and try something new. Will this message succeed? Many companies have tried it in the past with little success. If anyone can do it it’s Nokia.

[via My Nokia Blog]

  • Bob Benson

    Well done.