Microsoft is at Google’s throat again. This time the complaints come in regards to Google’s alleged misconduct in promoting their own services above competitors in search results. Basically, Microsoft and other companies are accusing Google of using their uber popular search engine to promote their own stuff. One way they are trying to prove this is by using eye tracking software. The image below shows an example.
The user did a simple search for “ipod” ad revived the results above. The red color indicates where the eyes were looking the most. The biggest and most eye-catching results happen to be from Google Shopping, which is above Apple’s official store. Not only does Google put their own Shopping store above the Apple Store, but they also use big images to make it more noticeable.
You can see why Microsoft and others are making these accusations against Google. The antitrust complaints against Google started over three years ago. Google has tried several times to make concessions to make the charges go away, but the EU is not so easily persuaded. Obviously Microsoft has Bing to compete with Google Search, so it’s no surprise they are trying to win this battle.
Personally, I have started using Bing as an experiment and I have to say I see their point. Bing definitely shows more official results in the top of searches. It also doesn’t show nearly as many social results, which can get in the way of what you really want. If you aren’t happy with Google you should give Bing a try.