Nokia does not want Android apps on the Nokia X to mimic Windows Phone

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It’s plain to see that the Android home screen on the Nokia X devices looks like Windows Phone. This was a concerted effort by Nokia to get people familiar with live tiles and introduce them to Nokia and Microsoft services. You might think that Nokia would welcome anything to make people more familiar with Lumia devices, but apparently you would be wrong.

Nokia’s style guide for Android developers has a very interesting tidbit about mimicking different platforms.

  • Do not mimic different platforms. People are not used to the interaction paradigms of the other platform; for example, they might consider the Windows Phone panoramic view as uneffective since it does not work satisfyingly in landscape orientation.

Ouch. Sounds like someone at Nokia does not like how Windows Phone behaves in landscape mode. This is a very odd thing for Nokia to say, but we can understand where they are coming from. Nokia wants the Windows Phone experience to be saved for their Lumia devices. A Windows Phone-style home screen is one thing, but when developers start making Android apps that look like WP apps instead of making native WP apps there is a problem.

What do you think?

[Nokia UX Guide via wmpu]

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