Earlier today we started noticing some new ads on this site from none other than Microsoft themselves. Usually we don’t pay much attention to new ads, but these caught our eye because they show the Nokia Lumia Icon and the Apple iPhone 5s. When we looked a little closer we realized these ads are actually interactive. Well, let’s see what Microsoft is up to.
The first part o f the ad asks the user to pick “which phone has superior video recording quality?” No matter which one you choose it will tell you the Lumia Icon “can zoom up to 3X and maintain video clarity.” It also takes a jab at the iPhone 5s and calls it “still a little fuzzy.” Okay, next question.
The next two questions are about Windows tablets and PCs vs Macs and iPads. There are a couple different questions that get cycled through. Some of them include “which PC has a touchscreen?”, “which tablet has a USB port?”, or “which one comes with a real keyboard?” The correct answer is always the Windows device, and that is also accompanied with a jab at the Apple product. The ad finishes showing how Windows is the “one experience for everything in your life.”
What do you think of these new ads? Should Microsoft be picking on Apple products like this? Do you think people will actually go through and play with the ad? We tend to think that poking the competition is poor form, but in this case it seems to do the job. Microsoft has to show people how their products are better, and this is one way to do it.