The first Windows Phone device that Sprint carried was the HTC Arrive. This device did not sell very well for Sprint, which led them to eventually cancel the device. The problem, however, was not in the device. It was in Sprint themselves. The Arrive was never advertised, never put out in front for display, and never suggested by Sprint retail associates. Sprint never gave the phone a chance.
Because of that “failure” they took a long time to get on-board with Windows Phone 8. Now they have the HTC 8XT and Samsung ATIV S Neo. We don’t know sales numbers for these devices, but advertising and in-store marketing has been about the same as the Arrive. This is very apparent in one store where the HTC 8XT is displayed among their “basic phones.”
Instead of being out by the Samsung Galaxy S4 or iPhone 5S, they have the 8XT out with the Samsung Array and Kyocera DuraCore. These are devices that most people call “dumb phones.” We’re going to wager that Sprint is once again not doing so well with Windows Phone 8 devices. AT&T, Verizon, and T-Mobile continue to offer new and exciting devices. They also actually advertise and promote these devices. Sprint does none of this and expects the devices to sell.
Do you have a Sprint Windows Phone device? Have you ever tried to buy one in a store?