Searching for apps in the Windows Phone Store has been notoriously bad. It has been a real pain to find official apps a midst the dozens of clones, or trying to find a lesser-known app by typing in the exact name. The search algorithm has been needing an update for a long time, and it appears Microsoft may finally be doing it.
In the past when searching for an app like Facebook you would have to scroll though several apps before finding the official one. This was obviously very annoying, and it made Windows Phone’s app problem look even worse. Now when you do a search for “Facebook” the results are much better. The results are “Facebook, Facebook Messenger, Instagram BETA, Hipstamatic Oggl, and Skype.” All of these are official apps from Facebook or with Facebook login.
One of two things is going on here. Either Microsoft updated the search algorithm or they are just curating results for popular search terms. Whatever they are doing we like the results. The Windows Phone Store has been basically the same since Windows Phone 7. It is desperate need of an overhaul on the front-end and back-end. Hopefully we see that in Windows Phone 8.1.