Yesterday Microsoft finally released Office for iPad. This launch arrived with much fanfare, but also much apathy. Many people have started to switch away from Office in the last few years, so they feel like it’s not as popular as it once was. According to the App Store charts that couldn’t be further from the truth, and it’s not just on the iPad either.
In less that 24 hours Microsoft’s new Office apps for iPad have moved into 1st, 2nd, 3rd, and 4th place on the Top Free apps list. I think it’s safe to say people are still using Office. On top of Microsoft’s iPad success is similar results on other Apple platforms. Office Mobile, which combines several Office services into one app, is #7 on the Top Free apps for iPhone. In the Mac App Store Microsoft owns three of the Top Ten Free apps.
If you combine the Top Ten Free apps from iPad, iPhone, and Mac the company that owns the most of them is Microsoft. This clearly shows how popular Microsoft services still remain. Many people would expect to see apps like Google Drive and DropBox on this list, but they are nowhere to be found. This just goes to show that what is popular in the tech community doesn’t always reflect what is popular among consumers.
This, of course, is what Microsoft is betting on. Their goal is to get people on all platforms to use Microsoft services. If they can give those users awesome experiences the chance of them buying a Windows device greatly increases. In order to do this Microsoft needs to make sure their services work even better on their own devices. In the past we’ve seen apps like Skype lag behind iOS and Android. Microsoft can’t let that happen. The Trojan Horse has been accepted inside the fort, but now it’s time to win the battle.