I know why they didn't announce date and price yet. One, while everyone knows Windows 8 comes out in October, they are saving the news for a later event. Two, this event was rushed to usurp Google I/O's $200 tablet, and I believe price is being held to the last second until, suddenly, Microsoft can undercut the Nexus Tablet on the day of it's premiere. Taking the air out of the announcement, so to speak