Xbox Becomes The Premium Entertainment Service For Microsoft, Zune Brand’s Death Confirmed

[DjiXas]

Oh well, and nothing of value was lost...

Xbox Becomes The Premium Entertainment Service For Microsoft, Zune Brand's Death Confirmed

Can't wait for E3, hopefully this also includes some WP news regarding this:

Microsoft teases E3 entertainment news, says Xbox will reach all new families of devices | The Verge

[achmeingott]

Interesting move. Yeah, the Xbox brand is already well established, but I would think the branding would be a turn off for middle-aged and elderly who hold negative opinions about video games. A lot of the uninformed will continue to view Xbox as a debaucherous time waster used to simulate graphic violence. The Xbox brand has a fairly specific demographic, so why lump the rest of the media services into a relatively niche market?

[rbharathkumar]

I guess putting it all under brand name creates the idea that everything is covered once you get an Xbox..
just might work...but totally agree with achmeingott...xbox sadly still isn't in good books with the uninformed people