First Microsoft Surface advertisement spotted in the wild

Joe Fedewa is 23 years old and lives near Lansing, Michigan. He's been interested in technology ever since he got his first flip phone. Since then he's evolved from flip phones to smartphones, and become even more interested in everything from cord cutting to web browsers. Joe is also an avid sports fan and sci-fi movie geek. He's a Joe of all trades.

We’re getting closer to the Microsoft Surface launch, and now we’re even seeing early signs of advertisement in the wild. A user at hoodcast.com snapped the pic above on a New York street. We can clearly see the same imagery Microsoft used at the Surface event in L.A.. Other than that there is a lot of mystery in this advertisement.

Since Surface is still a couple months away from launch this is probably just a quiet, discreet, campaign to create some buzz. We like the strategy of teasing people and fueling the hype machine to get consumers pumped up for launch. If you see any Surface ads be sure to let us know!

[via Neowin]