It’s no mystery that Surface RT hasn’t been selling very well, and it’s not a surprise to anyone. From day one it has been a confusing device for consumers. It looks and acts like a Windows device, it even runs a form of Windows, but yet users aren’t able to install the apps they are used to having. Instead they are stuck with a new form of Windows Store apps. The device itself is beautiful, but the product as a whole is just confusing to consumers.
In an effort to entice more people to try Surface RT, Microsoft is slashing prices on all models. This comes after Microsoft ran a promotion that gave away free Touch and Type Covers with every model sold. The 32GB model is now just $349, and the 64GB model is $449. Add another $100 if you want a Touch Cover. $349 for the base model puts Surface RT in the same price category as the iPad Mini. A Surface can sure do a lot more, but it’s still a tough sell.
Does anyone plan on picking up a Surface RT with these new prices?
