
We’ve been hearing a lot of news in the aftermath of the Microsoft+Nokia acquisition. One of the more interesting pieces involves the use of certain Nokia brand names, such as “Lumia” and “Asha,” as well as the name “Nokia” itself. Turns out Microsoft owns most of these names now, and any new smartphones won’t bear the name “Nokia” at all.
This got us thinking. How big of a role has the Nokia brand played in the rise of Windows Phone? Are people buying Nokia devices because they like Nokia? Or is it because they like the things that Nokia devices offer, such as colors and great cameras? If Microsoft releases devices that don’t bear the name “Nokia,” but look to be Nokia devices in every other way, will you still buy it?
How important is the Nokia brand to you?


