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Windows Phone Marketshare Drop from 2011 to 2012

posted on Feb 21st 2012 by

One of the best ways to keep track of the mobile ecosystem is through marketshare. iOS and Android are of course the dominant players, but it’s always interesting to see how well Windows Phone has stacked up. Unfortunately for Microsoft, marketshare in the United States over a one year period has declined drastically.

 Android iOS RIM WP7
Symbian
WinMobile
 Other
US Jan 2011 54.5 21.7 14.3 3.2 1.7 2.4 0 2.3
US Jan 2012 42.6 48.4 5.7 1.5 0.4 0.3 0 1.1

Market share for USA Jan 2011/2012. Source: Kantar Worldpanel ComTech

As you can see above, Windows Phone dropped more than a full percent down to just 1.5% of the marketshare in 2012. This data is interesting to note because the big push for Windows Phones hasn’t arrived yet. Nokia is set to debut its Lumia 800/900 in March with AT&T. Whether or not it will be the push Microsoft needs is debatable, but as it stands the ecosystem has no where to go but up.


  • At least WP7 has some cool stuff in the pipeline and a lot of overlap with Windows8 going for it… unlike RIM who has pretty much nothing interesting going on at all.

  • Anonymous

    What about GLOBAL market share? It’s gone up since one year ago. Not enough to make a dent with the “Big boys” but still, it’s gone UP to 3%. lol.

    I love my WP7, BTW. I just wish the numbers would go up so my iPhone and Android friends would stop bashing me.

  • then buy an android phone ;) WP suck big time.