Windows Phone users and critics have been talking about the lack of apps since day one, but it turns out they aren’t the only ones frustrated. As many have guessed, Nokia is also getting restless with the lack of app support for Windows Phone. The familiar “this device is awesome, but there are no apps” comment that most Lumia devices receive is starting to get old, and Nokia would like Microsoft to do something about it.
Nokia VP of App Development, Bryan Biniak, says Nokia is trying to change the cultural thinking at Microsoft to move faster. “We are releasing new devices frequently and for every device, if there is an app that somebody cares about that’s not there that’s a missed opportunity of a sale,” says Brian. He goes o to say that Microsoft’s end-of-year targets don’t help when he is trying to sell devices right now.
As everyone who has ever said “Nokia should switch to Android” can attest to, Brian says “It’s not just about the hardware, it’s about the tools that are on the hardware. You can’t sell a phone without the apps, you just can’t.” It’s clear that Brian, and Nokia as a whole, is frustrated with the lack of app support. However, Nokia did have some good things to say about apps.
Brian spoke about the conversations Nokia has with developers to bring apps to Windows Phone. He says in the past it was always about “if” the app would come, but now it is a matter of “when.” “By the end of the year, there’ll be very few, if any key applications that aren’t in the development pipeline… or published,” says Brian. Positive words indeed. Do you agree with Brian?
[via The Verge]
