It is well documented that the one thing plaguing Windows Phone is a lack of apps. This one area is what prevents a lot of people from giving Windows Phone a try. Even Nokia themselves have released an Android phone to open up their devices to more apps. Still, the reality of the situation is not as bad as people make it out to be. That is exactly what Nokia has tried to show in their latest video.
The video is called “Nokia App Reality,” and it aims to squash a few myths about the “app gap.” The great part about this ad is they don’t just say “we have the apps,” but they actually prove it. First, they take us on a trip down “Perception Lane” and show how many apps Apple and Google have. They have tons and tons of apps, but “do you really need 1,000 apps just to turn on the flashlight?”
Nokia goes on the offensive to show how many of the top apps Windows Phone already has. They point out that the Windows Phone Store has doubled in size during the last year. Lastly, Nokia shows that most of the top free and paid apps of all time are available on Windows Phone. They even show replacements for the top apps Windows Phone doesn’t have. Here is where Nokia gets in a bit of trouble
They try to show a few apps that are exclusive to Windows Phone. Two of the three examples, Office and SmartGlass, are actually available on Android and iOS. This is quite a big oversight. There are plenty of exclusive apps they could have shown, but they chose two that aren’t actually exclusive. This puts a damper on an otherwise great ad. What do you think about this ad from Nokia?



