Samsung has gotten really good at marketing in the last couple years. This has really helped them rise to become the mobile juggernaut that they are now. Every once in a while they take a break from their usual “emotional” ads to take some shots at the competition. That is exactly what they have done with their latest ad for the Galaxy Tab Pro series.
The theme of the ad is “It Can Do That.” it shows people using Samsung tablets and bragging about what they can do compared with iPads and Kindles. Even the Surface makes an appearance. A lady with a Galaxy Tab asks a man to “move his laptop” to which he replies “it’s actually a tablet. A Surface.” Then another Samsung user pipes in and says “well, it does have a keyboard; and a battery dock.” The lady isn’t done yet, either. She adds “and a mouse.” Then the two look at each other smugly with a look on their face like “we told him!”
There is so much wrong with this ad.
The Surface is a tablet, whether Samsung thinks so or not. It doesn’t come with any of the accessories they mentioned. You have to buy all of those extra. Just like if you would add a keyboard dock to your Samsung tablet. Plus, if you do add a keyboard to your Samsung tablet it certainly won’t fold up as compact as the Surface. The ad just screams “we couldn’t think of anything that our tablet does better than a Surface.”
What do you think of this ad by Samsung? Is it lame or super lame? Maybe you like it. Let us know below!
