Nokia Takes Their Own Approach to Smoked by Windows Phone

Joe Fedewa is 23 years old and lives near Lansing, Michigan. He's been interested in technology ever since he got his first flip phone. Since then he's evolved from flip phones to smartphones, and become even more interested in everything from cord cutting to web browsers. Joe is also an avid sports fan and sci-fi movie geek. He's a Joe of all trades.

Nokia knows a good idea when they see it, and since they are buddies the Microsoft gang they have no problem completely copying that good idea. We’re of course talking about “Smoked by Windows Phone,” the highly publicized campaign that started at CES and has made its way to Microsoft Stores. Nokia is conducting something very similar on the streets of London called “Lumia Challenge.”

The contests are basically exactly the same as the ones Microsoft uses. Identify songs, post Facebook status, navigate to a location, etc. If you’re lucky enough to beat the Lumia you win a quick £10. The video is edited to by Nokia, so of course you’ll see lots of winning and amazed passerbys. But still, we know how quick Windows Phone is, and these contests are great at showing that.

[via WPCentral]


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