Back when Microsoft announced their plans to purchase Nokia’s hardware division there was speculation on what they will do with Nokia’s brand names. A part of the deal included Microsoft owning not only the “Lumia” and “Asha” brand names, but also the name “Nokia” itself. They have the power to release a Nokia-made device with no mention of “Nokia” anywhere on it.
We’re still waiting to see what Microsoft will do with these names, but a report from CNET gives us some insight. Microsoft has confirmed that they will continue to use the “Lumia” brand name for Windows Phone devices. A very wise decision. The Nokia name, however, they are still unsure. The Director of Windows Phone, Greg Sullivan,, declined to comment on the whether the brand will survive.
Microsoft has exclusive rights to the Nokia name for the next 10 years. This will be a very important time for Nokia as a brand. Microsoft could essentially wipe their name of the face of the Earth in 10 years time. We believe it would be in their best interest to continue using the Nokia brand. Consumers like Nokia devices, and there are a lot of Nokia loyalists out there. Microsoft’s name does not hold the same type of respect that Nokia does. When people hear “Microsoft” they think of Windows Vista and Windows Mobile.
What do you think Microsoft should do?
